There is something special about the human experience that's incredibly difficult to quantify. It's the sort of magic that only happens off the beaten path, and off camera, when metrics aren't being measured, and outcomes aren't being predicted and analyzed.

Unfortunately, those aspects of our psychology which can be quantified, and monetized, are being hi-jacked by artificial intelligence and used as fuel for the machine, while those things which can't be quantified or monetized are going unnoticed and being forgotten. As a consequence, our precious time and attention is being stolen away from all those things that are truly important to us, and that make life worth living.

Your attention is the currency and the commodity, now.

Fortunately, the rise of artificial intelligence has actually helped to expose the pitfalls of this so-called "attention economy" by putting it into overdrive.